Download Pdf Content Strategy for the Web

Content Strategy for the Web by Kristina Halvorson, Melissa Rach

• Content Strategy for the Web
• Kristina Halvorson, Melissa Rach
• Page: 240
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780321808301
• Publisher: New Riders

Content Strategy for the Web

Free digital audiobook downloads Content Strategy for the Web CHM by Kristina Halvorson, Melissa Rach (English literature) 9780321808301

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities

Content Strategy for the Web, 2nd Edition | Peachpit
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Content Strategy for the Web. 30 likes · 0 talking about this. Kristina Halvorson, Ceo/founder at Brain traffic | SlideShare
Kristina is the author of Content Strategy for the Web; the founder of the Confab content strategy conference; the host of the podcast “Content Talks”; and a highly   CONTENT STRATEGY - Columbia University
what content needs to be created and published, but why.” — Kristina Halvorson, Brain Traffic, author of. Content Strategy for the Web. What is  Web Write 101 - Sue Davis' writing for the web and content strategy
Slides from my “10 content strategy visuals that changed the world” lightning talk at the London Content Strategy Meetup last month are 

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